The UK’s most-searched meal delivery companies have been revealed, according to a new report.
A Meal Delivery Services report by Salience Search Marketing uncovers the names dominating the industry, according to online prominence and visibility.
The report analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for meal delivery service brands to reveal the industry champions.
The UK’s Top 5 Prominent Meal Delivery Service Brands
Through analysing the number of monthly searches for each brand and calculating an owned social score that combines the number of followers and engagement rate across major social platforms for each brand, the report unveils the most prominent meal delivery service brands in the sector.
|
Rank |
Brand |
Brand searches per month |
Owned social score |
|
1 |
Hello Fresh |
550,000 |
5,233 |
|
2 |
Muscle Food |
110,000 |
2,331 |
|
3 |
Gousto |
165,000 |
795 |
|
4 |
Simply Cook |
90,500 |
356 |
|
5 |
Mindful Chef |
90,500 |
342 |
The findings uncover Hello Fresh as the most prominent brand in the sector. With 550,000 brand searches per month and an owned social score of 5,233, Hello Fresh is the market leader when it comes to brand awareness within the meal delivery service sector.
Muscle Food follows as the second most prominent brand in the sector, with an owned social score of 2,331 and 1,397,500 social media followers.
Gousto makes up the top three with 165,000 monthly Google searches and an owned social score of 795.
Additionally, both Simply Cook and Mindful Chef record 90,500 brand searches each month, securing a spot within the top five meal delivery service brands for 2024.
Online Brand Visibility
The online visibility of brands is ranked depending on the achievement score of their growth, and based on the level of impact a decline may bring to a brand.
|
Rank |
Brands with the biggest growth in visibility YoY |
Brands with the biggest decline in visibility YoY |
|
1 |
Hello Fresh |
Riverford Organic Farmers |
|
2 |
Gousto |
Abel & Cole |
|
3 |
COOK |
Farmison & Co |
|
4 |
Pasta Evangelists |
Simply Cook |
|
5 |
Oddbox |
Macro Meals |
Hello Fresh also leads in brand visibility as it sees the biggest growth in online visibility, with a 4% increase.
Brands including Gousto, COOK, Pasta Evangelists, and Oddbox have also made it into the top five, with these increases in visibility highlighting a successful strategy and the demand for meal delivery services remains prevalent.
However, Riverford Organic Farmers, Abel & Cole, and Farmison & Co are among the brands recording the biggest drop in organic visibility, suggesting a declining demand for farm-grown produce.
Brett Janes, Managing Director at Salience Search Marketing, said:
“Since lockdown, the success of meal delivery service companies has been amplified, with customers more inclined to receive meals straight to their doorstep.
“It’s clear that a successful strategy has been implemented within brands such as Hello Fresh and Gousto – with both companies ranking within the top five most prominent brands and receiving the biggest growth year on year.
“For this industry in particular, it’s vital that brands understand the importance of online prominence, which is a key drive to conversion and overall business success.
“Despite Simply Cook ranking as the fourth most prominent meal delivery service brand, they’ll need to revisit and repurpose their strategy to ensure their brand visibility doesn’t continue to drop, as this year’s report revealed.
“Overall, building a strong following and online presence across multiple channels becomes vital in driving sales and capitalising on the expanding market demand.”
The full Meal Delivery Services Report for 2024 is available to read and download here.
