HEYTEA, the bubble tea market disruptor and originator of “New Asian Tea”, is delighted to announce its latest store, HEYTEA New Oxford Street, opening on Friday 19 July. Located just a stone’s throw away from the British Museum, the new store brings HEYTEA’s world-famous “New Asian Tea” to the heart of central London, marking a significant step in the brand’s continued global expansion.
This latest addition to HEYTEA’s growing portfolio is the brand’s largest UK store to date, with indoor seating offering a design-led space for customers to meet and socialise over a HEYTEA. With a unique Chinese ink-inspired design within a classic British building, HEYTEA New Oxford Street creates a captivating tea-drinking experience with several specially designed elements including a moving digital display ceiling, and quirky table settings delivering an immersive experience that cannot be found in any other tea or coffee shop in the UK, further strengthening HEYTEA’s position as a disruptor in the bubble tea market.
Founded by a 19-year-old Neo Nie Yunchen in 2012, HEYTEA is constantly pushing boundaries and has grown from a humble 300-square foot tea shop in Guangdong, China to a pioneer in “New Asian Tea” with over 4,000 stores across 300 cities worldwide. HEYTEA symbolises the new tea era and has become the brand for cool and trendy tea culture, capturing the Gen-Z zeitgeist, with the new store inviting customers to ‘rediscover tea at HEYTEA New Oxford Street’.
HEYTEA is renowned for its unique flavours and its commitment to using only fine ingredients, with no artificial flavours meaning the drinks are a healthier alternative to many traditional bubble teas. In a major step in HEYTEA’s journey to establishing itself as a market leader, HEYTEA has made the switch to organic milk in their milk drinks, while also offering customers a free switch to a 0-calorie sweetener in their tea, to advocate for a healthier lifestyle for all.
Known for pushing boundaries with innovative creations like the original Cheese Tea — a blend of cheese foam and fresh tea — HEYTEA continues to set trends and breathe new life into traditional tea experiences, daring its customers to drink differently. In line with its brand mission of bringing joy and inspiration through its beverages to more people, HEYTEA is accelerating its global expansion, with HEYTEA New Oxford Street being the latest step in this journey.
For more information about HEYTEA, please visit https://www.heytea.com/
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