Gut healthy drinks brand and official ‘Great Taste’ producer, Hip Pop, has now launched in its third retailer so far this year, having welcomed Marks & Spencer and Waitrose to its expanding list of stockists in January and February respectively.
Hip Pop’s alternative Living Sodas – in flavours Tropical Peach and Pink Grapefruit – and CBD Kombucha – in flavours Passionfruit & Guava and Cherry & Blackberry – are now available to purchase from Ocado’s online store.
Delicious and refreshing, Hip Pop’s variety of Living Sodas are not only a tasty alternative to the typical traditional fizzy drinks, but a healthy one too. Packed with ¼ of your daily fibre (8g) per can, apple cider vinegar and probiotic live cultures, the entire range is scientifically proven to support gut health.
Similarly, Hip Pop’s CBD Kombucha – which is also stocked in Sainsbury’s – is a fermented tea infused with live cultures, as well as 15mg of CBD.
Last year, the Manchester based business was awarded a total of five stars by Great Taste – the world’s largest and most trusted food and drink accreditation scheme. Hip Pop’s Tropical Peach Living Soda received two stars, whilst the Ginger & Yuzu Kombucha, Gut Lovin’ Lemonade and Cherry & Blackberry CBD Kombucha each received one star.
In addition, Hip Pop’s Gut Lovin’ Orange Soda not only won The Grocer New Product Award for Soft Drinks but was also named ‘Top Launch’ in the Soft Drinks category within The Grocer’s Top Products 2023 report.
Emma Thackray, co-founder of Hip Pop, commented: “We are thrilled to announce the launch of four of our Gut Lovin’ drinks in Ocado. At Hip Pop, we’re dedicated to crafting delicious drinks that not only taste great but also support gut health. Our Living Soda range offers a refreshing twist on traditional sodas and is packed with prebiotics to nourish your gut microbiome. And for those looking to unwind and relax, we’re proud to produce the UK’s only CBD-infused Kombucha, combining the benefits of CBD with the goodness of Kombucha.”
“Ocado is renowned for its diverse array of high-quality products, making it the perfect home for our functional soft drinks. With Ocado’s extensive reach and commitment to offering only the best to its customers, we’re confident that this partnership will not only elevate the visibility of our brand but also provide a convenient and accessible way for consumers to discover and enjoy our products. This partnership opens up exciting new distribution opportunities for Hip Pop, allowing us to reach even more people who are looking to prioritise their gut health without compromising on taste or quality.”
Since it was founded in 2019, Hip Pop has continued to produce delicious, refreshing Gut Lovin’ drinks that “taste good and do good”.
Considered to be THE go-to soft drinks brand with no compromise on taste, its range of 100% natural, vegan-friendly and low-calorie Kombucha and Sodas have been designed to keep up with the growing consumer demand for healthier drinks – with its fibre-packed probiotic Living Sodas being a core focus in recent months.
The Hip Pop range is currently available to purchase from Waitrose, M&S, Booths, Fortnum & Mason and Sainsbury’s.
For more information, visit: https://drinkhippop.com/
