Gut Lovin’ drinks brand, Hip Pop, has launched its award-winning Ginger & Yuzu Kombucha in 36 WeWork locations across the UK.
Officially certified by Great Taste, the world’s largest and most trusted food and drink accreditation scheme, the Ginger & Yuzu Kombucha is now available – on tap – for office workers to enjoy at one of the most popular co-working spaces in the country.
Packed with probiotic living cultures that are scientifically proven to support gut health, Hip Pop’s Kombucha is not only 100% natural, but also low-calorie and free from sweeteners, making it a healthy alternative to traditional soft drinks.
Hip Pop plans to introduce other flavours from its Classic Kombucha range – including Apple & Elderflower, Strawberry & Pineapple and Blueberry & Ginger – and rotate these on a seasonal basis, in addition to creating a limited-edition flavour exclusively for WeWork.
The Manchester based business is promoting its Ginger & Yuzu Kombucha at a number of trade shows and events this year, including the North’s leading hospitality trade event – NR&B (Northern Restaurant & Bar) 2024 – where the delicious drink was served in trough kegs.
Emma Thackray, co-founder of Hip Pop, commented: “As the no/low trend continues to climb, we’re seeing an increasing demand for innovative non-alcoholic alternatives – and the Hip Pop range offers a great solution to a delicious adult drink without the alcohol.
“This partnership with WeWork is super exciting as it’s the first site to serve Hip Pop drinks on keg, however, we’re looking at opportunities to roll out the format on a bigger scale. Watch this space!”
Hip Pop kicked off 2024 with a bang as its functional Living Soda range launched in two major British retailers in the space of two months. From January, the Tropical Peach and Pink Grapefruit Living Sodas were available to purchase from 52 M&S Food Halls across the UK, whilst the Tropical Peach and Ginger & Turmeric Living Sodas launched in selected Waitrose stores in February.
Founded in 2019, Hip Pop is quickly becoming THE go-to functional soft drinks brand with no compromise on taste. Its range of 100% natural, vegan and low-calorie kombucha and sodas “taste good and do good”.
In addition to Waitrose and M&S, the Hip Pop range is currently available to purchase from Booths, Wholefoods, Fortnum & Mason and Sainsbury’s.
For more information, visit: https://drinkhippop.com/
