Prof. Jimmy Choo’s JCA | London Fashion Academy and Pineider announce Jennifer Duffy and Cerys Reece as the winners of the JCA x Pineider Bag Design Competition.
The prestigious Italian stationery, leather goods and lifestyle brand Pineider was established in Florence in 1774. To celebrate its 250th anniversary, JCA and Pineider joined forces, to give young designers a fantastic opportunity to showcase their creativity and support JCA’s vision of nurturing emerging talents.
The competition featured two awards categories, Retail and Innovation. Participants were tasked with redesigning one of four iconic Pineider backpacks and briefcases: the ‘Business Backpack’, the ‘Slim Briefcase’, the ‘Tailored Briefcase’, and the ‘Regular Backpack’, under strict guidelines of design and colour specifications.
Jennifer Duffy emerged as the winner of the Retail Category, while Cerys Reece secured the top spot in the Innovation Category. Their designs were judged on creativity, technical quality, accuracy, and international appeal by Anna Gerardi, District Manager at Pineider, and Stefan A. R. Orschel-Read, Course Director of BA (Hons) Fashion: Design and Accessories at JCA.
Quote from Nicola Andreatta, General Manager Of Pineider
“I appreciate the innovative approach taken by the JCA Students in reinterpreting our classic products. Their work exemplifies a thoughtful integration of our heritage with fresh design elements. At Pineider, we are dedicated to supporting up-and-coming designers by offering them opportunities to express their talent. We are delighted to showcase their award-winning creations in our London Boutique and wish then the brighter future in the fashion industry”.
Pineider will display Duffy and Reece’s award-winning designs at the Pineider London store on Clifford Street, Mayfair. In addition, both winners will receive a beautiful Pineider leather notebook. The overall winner from both categories is Jennifer Duffy, who will be rewarded with a stunning Pineider Backpack in black calfskin, valued at £1500.
This initiative will help the designers shape their futures as fashion entrepreneurs. The JCA x Pineider collaboration highlights the remarkable talent of JCA students and Pineider’s dedication to nurturing the next generation of design innovators.
