- Market Place plans to double its estate in 2025 with plans for three new London sites and potential regional and international expansion
- Food hall group’s Vauxhall site celebrates two years by becoming first UK venue to serve James May’s gin, James Gin
- Market Place Vauxhall to offer limited edition James Gin-infused dishes across vendors
- Food hall group’s Vauxhall site has seen significant growth with 30%+ YoY sales 40%+ in bookings
This month marks the second anniversary of Market Place Vauxhall, with the venue and overarching brand showcasing remarkable growth alongside being an incredible platform for growing street food brands.
Growth Over The Years
To mark the special occasion, Market Place Vauxhall is collaborating with James Gin to become the first venue in the UK to serve the TV legend James May’s gin brand – showcasing the brand’s ability to be on the pulse with exciting businesses. Since its iteration, Market Place as a brand has evolved from a single street food hall into a dynamic concept that facilitates the growth of emerging food brands.
In addition to becoming the first UK venue to serve James Gin, a selection of Market Place Vauxhall’s talented street food vendors will offer limited edition gin-infused delicacies, including:
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Gin & Duck Croquettes from The Duck Shed
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Japanese chicken karaage with James Gin spicy orange mayo and orange zest from Inamo Sukoshi
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James Gin & Tonic Battered Haddock from Wicked Fish
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James Gin Infused Yorkshire Burrito from Yorkshire Burrito
By continuously seeking out unique brands to ensure diversity across its food offering, Market Place’s venues boast a variety of cuisines and update traders regularly – which has been central to the brand’s success. This strategy has kept Market Place Vauxhall’s offerings fresh and relevant and helped drive a 30% year-on-year sales increase and a 40% rise in bookings year-to-date.
Market Place Vauxhall’s growth hasn’t just been limited to food – its integration of non-food attractions such as pool tables, photo booths, and sports viewing areas means each venue offers a customer experience beyond dining, leading to longer stays and increased foot traffic. The result is a 20% year-on-year increase in footfall and a 25% rise in bar sales.
Supporting Food Entrepreneurs & Local Communities
A key aspect of Market Place’s business mission is offering support to food entrepreneurs alongside a scalable concept at low cost, providing substantial marketing support to a well-established gastronomic audience.
Market Place Vauxhall has been instrumental in the success of Yorkshire Burrito, Argentinian Grill and Momo Thai, all of which have grown to multiple locations in a short space of time. Additionally, the venue also went above and beyond by consulting and supporting Beirut Box during a swift rebranding process – due to its success, the company’s takings doubled overnight and led to the creation of a sister brand, Beirut Juices, now located in the neighbouring unit.
By offering a cost-effective venue and support for potential vendors through marketing alongside focusing on customer trends, Market Place Vauxhall and its sister venues are positioned as leaders in the competitive street food industry. Market Place also caters for events within the local community of their venues, and assists traders in the preparation of off-site catering as well as giving them the chance to grow their brand presence.
The Future of Market Place
Market Place is due to open three new sites across London in 2025, with plans to explore other cities in the UK. The long-term vision is to establish Market Place as a global leader in the street food market, but the brand’s ambitions extend beyond expansion.
The goal is to integrate vibrant street food culture into local communities worldwide, making dining out an accessible and enjoyable experience for everyone.
