- Grace Foods UK to use Europe’s biggest street party for the worldwide launch of Grace Tropical Rhythms Sparkling collection
- Grace Foods UK also named as official partner of Carniva
Grace Foods UK*, the number one supplier of Caribbean food and drink to the UK and the official partner of Notting Hill Carnival 2024, is celebrating Carnival in style this year with the launch at Europe’s largest street event of a brand new sparkling soft drink inspired by the tastes and flavours of the Caribbean.
London carnival-goers will be among the first in the world to try Grace Tropical Rhythms Sparkling, in three different tantalisingly, refreshing, thirst-quenching flavours. These include Fruit Punch, Pineapple Ginger and Sorrell Ginger**, and are three of the flavours that feature in the non-sparkling version of Grace Tropical Rhythms, Grace Foods UK’s best-selling soft drinks range.
Alongside the launch of the new Grace Tropical Rhythms Sparkling collection, Grace Foods UK will be an official partner of Notting Hill Carnival this year.
The partnership will involve: Grace Foods UK being the official catering partner for Notting Hill Carnival; the direct sponsorship of two bands – Island Mas and Reign Mas – the distribution of the Grace Tropical Rhythms Sparkling range to many of the bands to enjoy during carnival and branded Grace Tropical Rhythms merchandise throughout the Carnival route.
Dorota Dziedzic, Brand Manager at Grace Foods UK, said: “We are so excited to be introducing Grace Tropical Rhythms Sparkling at Notting Hill Carnival, Europe’s biggest street event, which attracts two million people over two days. It is THE event of the year and it felt like the right place to launch the sparkling version of our best-selling range of drinks, Grace Tropical Rhythms.
“We can’t wait to see carnival-goers enjoying the new sparkling collection and being among the first people to get to try these new thirst-quenching drinks. We are really proud of this new range, inspired by the original Grace Tropical Rhythms range, which is packed full of flavours that evoke tastes and memories of the Caribbean.
“And being the UK’s number one supplier of Caribbean food and drink, we are thrilled to be able to say we are an official partner of Notting Hill Carnival. Not only is it a real privilege to be part of such an incredible celebration, it has also presented us with a fabulous opportunity to launch our Grace Tropical Rhythms Sparkling.”
Grace Tropical Rhythms Sparkling collection will be available to buy in convenience stores from the end of this month (August).
Notting Hill Carnival takes place from 25 and 26 August
* SOURCE: Circana – Caribbean Food and Drink, Retail Sales – 10 August 2024
** Fruit Punch is bursting with sparkling tropical fusion of succulent peaches, exotic guava and hints of passion fruit and orange for a taste of island paradise with every sip.
Pineapple Ginger is a refreshingly sparkling drink that delivers a sweet and tangy flavour, mixing zesty pineapple with a warm and spicy kick of ginger.
Sorrel Ginger is a rich and aromatic sparkling tropical adventure for the tastebuds with bold sorrel (hibiscus) combined with invigorating ginger heat.
