The New London Venue is Bringing Bavarian Bier-fueled Fun, Food-filled Classics and Round-the-clock Revelry to the Heart of the Capital
Prepare to get your oompah on, Londoners! Albert’s Schloss, the ultimate purveyor of Bavarian bliss, is bringing a whirlwind of celebrations to the heart of the capital this September for Oktoberfest (21stSeptember – 6th October). The best bit? No tickets, no entry fee and no booking required. The showtime entertainment that Schloss is so well known for is all included – everyone is willkommen!
Revellers are invited to enjoy an array of programmes throughout the 16 days, from Keg Tapping and Sausage Eating Contests to the must-see spectacle of eclectic entertainment and best dressed competitions!
It wouldn’t be Oktoberfest without the bier to wash it down and luckily, Albert’s Schloss is known for its beer credentials. Schloss will of course be serving Munich’s ‘Big Six’; it’s the only venue in London to serve all six of the legitimate Oktoberfest beers synonymous with the festival. The classic line-up includes Höfbrauhaus, Löwenbräu, Augustinerbräu, Paulaner, Hacker-Pschorr and Spaten-Franziskaner.
Away from traditional Oktoberfest beers, adorning the main bar are stunning polished copper tanks, offering guests fresh, unpasteurised Pilsner Urquell, delivered direct from the brewery in Pilsen each week. Guests can even ‘Push For Pilsner’ using special on table buttons to order a foaming pint.
Pairing perfectly with your steins of bier, the Cook Haus will be offering Oktoberfest classics; from crispy Bavarian Schweinshaxe pork knuckle, a whole section dedicated to Schnitzels and the traditional Bratwurst. There’s also a vegetarian Halloumi Schnitzel burger, and vegan wursts on offer.
And when Albert says ‘showtime’, he means it. There will be Oktoberfest entertainment every day, as well as very special line-up on the launch day, including:
Keg Tapping: The festivities kick off with a traditional keg tapping ceremony, officially marking the start of the Oktoberfest celebrations.
Sausage Eating Contest: Test your appetite and speed in a fun and competitive Bratwurst eating contest.
Oompah Brass Band: Enjoy the lively and traditional tunes of an Oompah band, setting the perfect Oktoberfest atmosphere, playing Ein Prosit and other classics.
Oktoberfest Games: Participate in classic Oktoberfest games such as Ring & Hook, Best Dressed, Stein holding, and Hat Toss, interspersed between musical sets
Haus Band: The resident Haus band will keep the party going with vibrant performances throughout the evening.
It’s not a Schloss party without some generosity. Albert’s Schloss will be giving away 200 free pints* each day throughout the entire Oktoberfest celebrations. Yes, that’s over 3,000 free biers!
The bier palace, located in the iconic Trocadero on Shaftesbury Avenue, has just recently opened its doors in early July. The new day-to-night venue is an Alpine-inspired beer hall, bar and restaurant with live entertainment seven days a week.
Set over two floors with a spacious 18,000 square feet and room for over 600 guests, five bars, a stage for lively performances and an on-site bakery for delicious Bavarian treats, the new London venue is Albert’s largest home yet and promises an alpine oasis of indulgence and pleasure.
So, charge your steins, hold on to your Lederhosen and join us for what Albert’s Schloss does best, Oktoberfest. Prost!
Albert’s Schloss London is located at 20-24 Shaftesbury Ave, London W1D 7EU and is open from 9am – 2am, and Sunday till 22:30. For more information, check out Albert’s Schloss’ Instagram and official website.
