The Soil Association is inviting Brits to ‘Love Organic’ as it kicks off Organic September, the UK’s biggest month-long celebration of organic living. The annual campaign aims to inspire individuals and communities to embrace organic choices, underscoring the significant benefits for health, the environment, and nature.
As demand for sustainable and ethical products continues to grow—41% of shoppers state considerations around environmental sustainability affect their food purchasing decisions “a fair amount” and 14% “to a large extent” (YouGov tracker Aug 2024) —Organic September highlights the dedication behind creating exceptional organic products that benefit both people and the planet.
Why Organic Matters
Organic farming is more than just a different way of farming; it represents a vital shift towards a healthier, more sustainable future. Here’s why choosing organic is important:
- Fewer chemicals, more nature: Organic farming uses no artificial pesticides and avoids fossil-fuel based fertilisers, meaning fewer chemicals in your food and more space for nature to thrive. Think healthier soil that stores more carbon, and more wildlife in our countryside.
- Better animal welfare: Organic farming prioritises animal welfare with the highest standards, providing conditions where animals can express natural behaviours, enjoy plenty of space, fresh air, and organic feed. It’s a farming approach that respects animals as living beings, not just products.
- Packed with goodness: Organic food has been found to be nutritionally different, with more antioxidants (including immune-supporting polyphenols) in organic fruit and vegetables and more beneficial omega-3 fatty acids in meat and dairy. This is largely due to the way it is produced. Plus, with no genetically modified organisms (GMOs), you can trust that your food is as natural as possible.
- Fighting climate change: Organic farming works in harmony with nature. By focusing on healthy soils and natural processes, organic farms can store more carbon in the soil, use less energy, and emit fewer greenhouse gases. This benefits the planet today and secures a better future for our food.
- Doing good feels good: Choosing organic supports the planet, wildlife, and the health of future generations—and it feels great to know that your food is contributing to a better world for all.
Soil Association Certification Senior Marketing Manager Niamh Noone said: “Organic September is all about celebrating the tangible benefits of organic living—from the food we eat to the communities we support. It’s a movement that not only tastes good but feels good too. By making a conscious choice to swap one or two of your shopping items to organic, we can all contribute to a healthier planet, stronger communities, and a more sustainable future for everyone.”
This September, the Soil Association is encouraging all Brits to Love Organic and to make a positive change by choosing organic. The month-long campaign celebrates this, encouraging shoppers to try a new organic product, with chefs and celebrities sharing their favourite organic products – and why they love it in posts and videos on their social media using the hashtag #LoveOrganic and #OrganicSeptember.
Whether it’s switching to organic milk, buying seasonal produce, or supporting local organic farmers and producers, every little step makes a difference.
To learn more about Organic September and how you can participate, visit https://www.soilassociation.org/certification/marketing-organic/organic
