Darts sensation Luke ‘The Nuke’ Littler partners with SIDES, the Sidemen’s popular fried chicken chain to launch the UK’s hottest Fried Chicken seasoning
British fried chicken brand SIDES, has partnered with darts prodigy Luke ‘The Nuke’ Littler to launch the UK’s hottest fried chicken seasoning – the aptly named ‘Nuke’.
Founded by YouTube stars, the Sidemen, SIDES has made waves across the UK with its bold take on fried chicken; now, in collaboration with Littler, the brand is pushing the heat levels to the extreme. The ‘Nuke’ seasoning, developed alongside SIDES head chef, Gordon McDermott, joins the brand’s existing spice options – mild, medium, hot, and insane – setting a new bar for fiery flavour. The Nuke seasoning is available in all SIDES restaurants until 8th December, 2024.
SIDES head chef, Gordon McDermott, said: “Luke’s got a talent for more than just darts; his flavour instincts are spot-on, and he’s played a big role in developing this fiery yet flavoursome new addition to our menu. At SIDES, we pride ourselves on crafting high-quality fried chicken that keeps customers coming back for more, and this new seasoning is no exception. Just make sure you’re ready for some serious heat!”
As part of the collaboration, Littler has also helped create the Nashville Chicken Mac n Cheese Box, a delicious new item on the SIDES Saver Menu. This latest addition builds on the success of the brand’s Nashville Summer Menu, which accounted for 35% of SIDES’ summer sales. The Nashville style chicken is known for its heat, balanced with sweetness. However, the Nashville menu in SIDES sits alongside the Classic range, which is just as serious about flavour, but without any Nashville spice.
Littler’s involvement has been heavily promoted, with his appearance in the latest episode of SIDES’ Keys to the Kitchen, a new YouTube series which has already amassed over 4.5 million views on social media.
SIDES has expanded incredibly rapidly into food courts, high street restaurants, and major retailers, including its recently rolled out premium range of meat snacks, which is stocked in Tesco, and the recently launched exclusive product line with Iceland.
Jordan Schwarzenberger, manager of the Sidemen, said: “We’ve been blown away by the incredible excitement from our fans, and we’re thrilled to bring something fresh and fiery to the table. Partnering with Luke Littler for the ‘Nuke’ seasoning is a proud moment for us. We hope everyone enjoys the intense heat, but be warned – it’s seriously hot!”
Think you can handle SIDES’ ‘Nuke’ fried chicken? Head to your nearest SIDES location to try the UK’s spiciest chicken and take on the heat for yourself!
