The new partnership was brokered by Eighty Ate’ (sister company of The Point.1888)
Best-selling cookbook brand Pinch of Nom steps into the world of food manufacturing in collaboration with 25 year-old flavour brand, Flava It! The newly extended range of eight flavours will be available on the world’s largest online marketplace, Amazon. In addition, 3p from every sachet sold will be donated to The Community Grocery as part of The Flava People‘s partnership and dedication to supporting its local community.
Since initially creating a food blog and cultivating an incredible online community in 2016, Pinch of Nom has gone on to see phenomenal success. Today it is a nationwide movement with an active and dedicated community – including over 1.7 million and 1.2 million followers across Facebook and Instagram respectively, as well as 12 best-selling titles[1]. The collaborative relationship between Pinch of Nom andThe Flava People, experts in sauces and seasonings for almost 50 years, has culminated in an eight-strong range of standout seasoning sachets – making easy, delicious, and healthy meals even more accessible to time-short, hungry consumers.
Launched this week with Amazon, the seasoning sachets will be available in two packs made up of four sachets each, both available with Amazon Prime.
Fan-Favourite Recipe Mixes – four seasoning sachets specially crafted to allow shoppers to quickly and easily recreate some of the Pinch of Nom’s classic and most popular recipes.
Fakeaway Favourites – four healthy alternatives to classic takeaway favourites, with three of the sachets being created specifically for the air fryer to align perfectly with Pinch of Nom’s latest book, Air Fryer.
Hannah Wheater, Brand Manager at The Flava People, comments: “The process to create this incredible range of eight seasoning sachets has been truly collaborative between our two teams, and they have been hands-on at every step of the process which is incredible. Kay and Kate care about their brand and want to ensure they only bring the very best products to the market – the loyalty, respect and dedication is a two-way path between them and their fans.
“The process has included drawing on our extensive catalogue and knowledge base of what works well from being in the business for over 50 years, with their innovative, vibrant and non-prescriptive approach to healthy recipe creation. Combined, we truly believe we have a range which aligns with Pinch of Nom’s core brand ideation, delivered in the convenient, quality, and cost-effective format Flava It! is known for. We can’t wait to hear what Pinch of Nom’s incredible and supportive community thinks – and to introduce new people to both brands!”
Each Flava It! x Pinch of Nom sachet features a QR code linking to a collection of exciting recipes, alongside encouragement for Pinch of Nom’s active community to make and share their own creations. The Flava It! x Pinch of Nom sachets will be available from Amazon in two multipack options, RRP £4.00 per pack.
