A rising star from the 90’s is about to make its comeback in the UK cocktail scene and The Drinks Bureau are proud to be at the forefront of its revival – say hello again to the Lychee Martini. This fresh and fragrant cocktail is available in cans and on tap (in a 10-serving bag-in-box) and is perfect for both home and on-the-go cocktails.
The new cocktail adds to the brand’s ever expanding ready-to-drink cocktail range, which also includes the award-winning Spicy Margarita, Espresso Martini, Passion Fruit Martini and Strawberry Daiquiri.
The Lychee Martini, a modern classic cocktail that originated in New York during the 1990s, is back on the scene. Known for its unique exotic flavours, this trending drink is rapidly becoming a celebrity firm favourite – even Kim Kardashian is a lychee lover, declaring it her favourite cocktail at Nobu!
The global lychee flavour market has exploded in the last couple of years and is set grow by CAGR 3.27% or USD 1.22 billion between 2023 and 2028 1. From bubble tea to cosmetics, lychee is a flavour and scent that is on the rise and is making its way back into the cocktail scene.
The Drinks Bureau’s Lychee Martini is a fresh and fragrant mix of lychee fruit, prickly pear and vodka — delicious and totally Instagram-worthy with its soft blush colour. At 10% abv and made with premium bar-quality ingredients, it promises to bring some cocktail magic to your meal, picnic, or party.
Key features of The Drinks Bureau’s Lychee Martini in 150ml cans and 1.5L on tap (10-serving cocktail box):
– 10% abv
– Packed with real lychee fruit juice, prickly pear and vodka
– Vegan and allergen-free
– Cute and colourful recyclable packaging
– Pairs perfectly with Asian cuisine.
The Drinks Bureau Founder and mixologist Frankie Snobel, said: “Our new Lychee Martini in a can or on tap is luscious and looks so pretty in its pastel hued packs. We’ve captured a really fresh and juicy lychee profile that is deliciously moreish. Whether it be cans for on-the-go or our 10-serve ‘Cocktails in a Box’ for sharing occasions, we’re not just launching a drink, we’re offering a complete (and cute!) cocktail solution. I am officially a proud Lychee Lover. ”
Frankie Snobel is a trailblazer in the cocktail world. Known for shaking up the industry with her luxury cocktail sets and award-winning bottled cocktails, she proved that on-the-go drinks could be both convenient and bar quality. After her draught cocktail venture, Tipplesworth, was snapped up by a global drinks giant in 2019, Frankie is back with The Drinks Bureau and ready to stir up a fresh wave of cocktail excitement.
The Drinks Bureau’s initial range comprised Spicy Margarita, Espresso Martini, Passion Fruit Martini, the non-alcoholic Shirley Temple, and the 5% abv Dirty Shirley. The Spicy Margarita and Espresso Martini were both awarded Masters in the 2024 Global Spirits Business RTD Masters, The Shirleys both picked up golds and the Passion Fruit Martini picked up a silver.
The new Lychee Martini is available in select Greene King and Belhaven pubs nationwide and also direct from online retailers such as Amazon and www.thedrinksbureau.com from Tuesday 22nd August. RRP for the 1.5L Party Box (On Tap) is £30 and 6-pack of cans is £19.99.
