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Yarra Valley Caviar has has entered the European market for the first time and is now available for nationwide home delivery via Fine & Wild
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The brand officially launched an exclusive retail partnership with Harrods in April.
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Chef-Patron Scott Hallsworth of Freak Scene restaurants in London & Chef Miller Prada of Michelin starred restaurant HUMO in London have selected to include Yarra Valley salmon roe on their menu
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Sustainably grown First Harvest Salmon Roe, Smoked Salmon Roe and Trout Roe is setting a whole new benchmark of quality, consistency of size and extraordinary purity of flavour
The finest Salmon and Trout Roe in the world from Yarra Valley Caviar in Australia is now available for home delivery in the UK via online fine food retailer Fine & Wild. Following an official launch in Harrods in April 2024, marking an exclusive ‘first-in-Europe’ retail partnership, the premium seafood supplier has announced online listings at Fine & Wild, one of the UK’s leading independent fine food retailers, meaning that consumers across the UK are now able to access its award-winning products.
Located at the base of the Rubicon River in the Yarra Valley region of rural Victoria in Australia, Yarra Valley Caviar produces the world’s highest quality First Harvest Salmon Roe, Smoked Salmon Roe and Trout Roe.
Commenting on the entry into the UK market, Nick Gorman, Yarra Valley Caviar’s owner said: “We are thrilled to bits that Harrods chose our Salmon and Trout Roe as the very best they could find worldwide. We are now able to reach even more discerning consumers via our online partner Fine & Wild. Chefs around the world have been telling us it’s the best for years but to get the nod of approval from two outstanding retailers is such a cool validation. The incredible quality is down to a completely artisan and humane process; our fish are milked entirely by hand once a year during the fish’s natural spawning cycle and the highly oxygenated cool alpine streams give the most perfect environment for our salmon to live happily.”
It is already the salmon roe of choice for leading restaurants worldwide, including Michelin starred Bobby Bräuer’s EssZimmer by Käfer in Germany (two stars), Dominik Sato and Fabio Toffolon’s The Japanese in Switzerland (two stars) and Dieter Koschina’s Vila Joya in Portugal (two stars).
The brand most recently was selected by Chef Miller Prada of one Michelin starred restaurant and wood-fired dining concept HUMO in Mayfair, London, and will appear on the menu from May 2024.
Chef-owner Scott Hallsworth (ex- Head chef of Nobu and one-time founder of Kurobuta) from London pan-Asian restaurant Freak Scene, speaking about the reasons why he chooses to include Yarra Valley Caviar Salmon Roe on his menus said:
“This is without exception the best quality Salmon Roe I have ever tried and it’s been an absolute hit on every menu we have used it. I remember Yarra Valley Caviar from back home, it’s an amazing product that is super consistent and the flavours complement everything we work with in our kitchen. We serve it on Titaki and most recently we’re using the smoked roe in a Yuzu butter sauce with scallops, it’s incredible.”
Though new to the UK and Europe, Yarra Valley’s sustainably grown roe is already showing globally why it is so special, setting a whole new benchmark in terms of quality, consistency of size of the pearls and extraordinary purity of flavour – all of which are part of the brand’s mission to raise the bar for salmon roe the world over.
Unlike the cheaper mass produced roe predominantly by-products from the wild salmon fisheries in North America currently available on the market, Yarra Valley Caviar uses a bespoke breed of atlantic salmon,
purely bred to be humanely hand-harvested once a year, creating bright, plump and flawless pearls.
Available in store now at Harrods and online at Fine and Wild retailing from £29, Yarra Valley Caviar’s premium products are appealing to a new audience of chefs and connoisseurs alike.
Trade prices for restaurants and retailers are available on request.
For more information on Yarra Valley Caviar, please visit www.yarravalleycaviar.com.au.
*The brand is now available in Harrods with an exclusive offer – purchasers of 2 x 100g tins of First Harvest Salmon Roe, Smoked Salmon Roe or Trout Roe will receive a complimentary opener and mother of pearl spoon.
