New research has revealed that Brits are estimated to spend over £2.4 billion on beer during this Summer’s Euro 2024 tournament.
Takepayments – the digital payment solutions providers – have conducted the research, analysing data, including the average price of a pint in the UK and our average beer consumption per person in the UK. Please see the full study onsite here: https://www.takepayments.com/blog/business-growth/footballs-coming-home/
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Brits could drink an estimated 604.5 million pints during the 33 day tournament – with 18,000 pints forecasted to be drank per day
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The total expenditure on beer during the Euros could be over £2.4 billion
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The average amount Brits could spend on beer each is £74.25
Here are the top 5 UK cities which are estimated to spend the most on pints during the Euros:
|
City |
Estimated amount spent on beer (per person) |
|
London |
£120 |
|
Manchester |
£92 |
|
Southampton |
£91 |
|
Glasgow |
£90 |
|
Liverpool |
£89 |
Jodie Wilkinson, Head of Strategic Partnerships at takepayments had this to say about the data: “Sports tournaments, like the Euros, can be incredibly exciting and have the potential to grab the attention of the whole nation and our data shows that these events can help give our economy a much needed boost which is fantastic to see.
The research we undertook highlights just how much could be spent on beer alone, meaning that it can be an exceptionally rewarding time for businesses. However, for small businesses, it can also be an incredibly stressful time. From ensuring you have enough stock and staff to creating a quick and easy payment process for customers. Here’s some tips for hospitality businesses in the run up to the tournament:
Start to think about your staff’s strengths – why not have a look at your individual staff strengths and weaknesses and maybe think about putting them in suitable roles for them to flourish? Perhaps look at bringing some incentives in to try and keep up staff morale and potentially attract more employees.
Look at your payment options – It can be important to have easy and hassle-free payment options to help retain customers. It might be a good idea to look at upgrading your payment terminals or having a POS system to help during these busier times. Upgraded payment terminals can have the following benefits:
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Equipment that is easy to manage, less bulky, and can be transported easily
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Allows your customers the option to pay part cash and card which provides more options
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Reduces human errors and mistakes made during busier times
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Live reporting from the device allows for helpful insights and management of products/services
Try to plan ahead – during the next month, it may be a good idea to start planning staff rotas, checking inventory, and potentially making a list of key actions that could be done in the run up to the event. Having a clear plan may help during busier times and prevent any missed actions”
