April 2016, sees the launch of an exciting new independent streetwear fashion label, NIN3LIVES. Inspired by road trips, friendships and cultural experiences – this capsule collection exhibits pieces inspired by a journey from Las Vegas to California. Supplying only the finest on trend designs, NIN3LIVES launch collection debuts with fire printed tees, snapbacks, jackets, hoodies and limited run of the exclusive Varsity Jackets. Each collection will hero a one off exclusive product, a continued story, and collector’s item.
Life on the road is high-octane. It requires integrity, personality and passion. Produced on a rare, limited quantity run to preserve the original stories they instill – influenced by American classics, craftsmanship, detailing and workwear basics, NIN3LIVES celebrates individuality and creativity. Supporting outsiders, artists, musicians, photographers, party animals and all creative like-minded souls, this collection exhibits a path that we want you to take. Travel, visit the places, the venues, and meet the characters for yourself. Create your own story.
Bringing NIN3LIVES launch capsule collection to life in a short two minute film shot on the journey that inspires the first drop. Kicking off in Las Vegas and travelling down to Los Angeles, the film reimagines the journey through the eyes of two young lovers embarking on an adventure of life on the road.
Complimenting this, behind the lens British photographer Harley Moon Kemp captures NIN3LIVES in its true essence, on The Road in California. With sun bleached shots hero-ing the West coast inspired designs, the collection is brought to life in a series of images that tells the story behind the brand.
Work hard/play hard.
Launching on May 4th 2016, product available to buy from www.nin3lives.com
Capsule collection – ‘Work hard/ Play hard’
By Nikki McMath
