High street retailers are facing a crucial turning point as consumer behaviours continue to shift. The growing influence of online shopping, an increasing focus on sustainability, and a demand for more personalised experiences mean that traditional stores must evolve to remain relevant.
Ivor Boyd, Managing Director of Logans Fashions, told Feast Magazine that retailers need to be prepared for adaptation as shoppers today expect more than just a place to buy clothes.
“Retail has always been about more than just transactions—it’s about experience, trust, and connection. Consumers are increasingly looking for brands that offer convenience and value but also align with their personal values,” he said.
With more consumers choosing to shop online, high street stores can no longer rely solely on foot traffic. Instead, integrating technology into the shopping experience is essential.
Offering online purchasing, click-and-collect services, and digital styling consultations can help bridge the gap between in-store and online shopping, ensuring that customers have flexibility in how they engage with a brand.
Boyd pointed out that many shoppers now prefer a hybrid approach, where they research online but still appreciate the ability to see and try products in person before making a final decision.
Sustainability has also become a major factor in purchasing decisions, with more people scrutinising where and how products are made.
Ethical sourcing, eco-friendly packaging, and transparency in production processes are now expected rather than simply appreciated. Boyd acknowledged this growing trend, noting, “Shoppers are more conscious than ever about their purchasing decisions.
They want to know that the brands they support are taking responsibility for their impact on the environment and the wider world.” Retailers that demonstrate a real commitment to responsible practices will foster deeper trust and loyalty among their shoppers.
Beyond ethical considerations, personalisation has emerged as a key driver in customer satisfaction. In an era where online algorithms tailor recommendations based on browsing history, high street retailers must find ways to replicate that level of individual attention in-store. “Consumers are drawn to brands that recognise them as individuals.
Personalised service, whether through expert advice, styling sessions, or curated recommendations, creates a shopping experience that simply can’t be replicated by an algorithm,” Boyd said. A personalised approach not only sets physical stores apart from their online competitors but also encourages repeat visits and brand loyalty.
Economic uncertainty has also influenced consumer spending habits, with shoppers becoming more selective about where they invest their money. Rising costs mean that value is now more important than ever—not just in terms of price, but also in the quality of products and the overall experience a retailer provides.
Boyd explained, “Fast fashion has lost its appeal for many consumers. They’re looking for timeless, well-crafted pieces that will last. Investing in quality over quantity is a shift we’re seeing more of, and it’s a change that’s here to stay.”
The high street is not disappearing, but it is undergoing a transformation. To remain competitive, retailers must embrace change, combining digital convenience with the unique benefits of in-store shopping.
Boyd believes that those who can evolve with consumer expectations will not only survive but flourish in the years ahead, ensuring that high streets continue to be a vital part of the retail landscape.
