Spoon Guru has been awarded the Retail Technology Gamechanger accolade at the World Retail Congress Awards in Madrid, turning it into one of the leading and most innovative retail technology solutions in the world. The World Retail Awards have been recognizing the very best retailers and retail initiatives across the globe for over 10 years.
“We are delighted to be taking home the Retail Technology Gamechanger award, especially from such a prestigious global association such as the World Retail Congress. It is wonderful to have the industry’s acknowledgement that Spoon Guru’s technology is game-changing, and we are set to transform modern retail by helping consumers around the world find exactly the right foods for their individual dietary needs,” said Spoon Guru’s co-founder and CEO, Markus Stripf.
Founded in 2015 by Markus Stripf, Tim Allen and Simon O’Regan in London, Spoon Guru uses a combination of AI, machine learning and nutritional expertise that caters for individuals with multiple or complex search requirements, such as those with specific food needs. Its technology enables large and complex data sets to be easily searched and accurately filtered to deliver relevant options.
The company’s premise is that with the technological capabilities afforded today, no customer should struggle to find suitable products, regardless of their requirements. Spoon Guru has pioneered its technology in the food industry, catering to the needs of 64% of the world’s population that now follow some form of diet, whether due to intolerance or preference. Moreover, it enables food businesses to refine their product offering based on individual consumer profiles, improving the shopping experience by increasing the choice of foods available, whilst minimising the effort to find them.
Spoon Guru announced in May 2017 a partnership with Tesco, adding its technology and expertise in nutrition to Tesco’s online shopping platform and mobile app. Recently launched in the USA, it now covers 90% of the online grocery market.
