In 2022, online marketing will change dramatically. If artificial intelligence and visual marketing used to be something out of the realm of fiction, now their time has come. More and more sites, https://tonybet.ke/promotions among others, are increasingly thinking about improving their advertising strategies to attract more and more new customers.
Below are the hottest digital marketing trends of 2021-2022 that will give you an edge over your competitors. Keep them in mind when developing your marketing strategy.
Inclusive
One look at the headlines on the first page shows the importance of inclusiveness in our day. We are talking about social equality, when users of any race, appearance, education, or physical health are valued as potential customers. Everyday people come to see the same people portrayed on advertising banners. No new faces.
In 2021-2022, digital marketing will cover various races, sexual orientations, religions and represent people with physical disabilities. This concerns content for photos and video, to discuss in social networks and blogs.
Highlighted Snippets and Search Without Clicks
Over the years, the goal of SEO has been advertising to the “number one position” in the search results. Now, in 2021, the ultimate goal shifts towards SEO on the “zero position”.
The zero position refers to the “Featured snippets” in Google, and in 2022 it will become even more prestigious. It is separated by a small frame and is located at the top, and displays additional relevant information with the answer to the user’s question by offering “search without clicking”.
Although the lack of need to click on your link sounds questionable, recognition of you as the ideological leader outweighs the only click/visit. Moreover, the selected fragments are sometimes read out loud using the Google Assistant voice search.
If you are going to configure targeting for selected Snippets, keep in mind that recommended snippets are designed for long key phrases, such as questions (for example, “how to create a logo”). They are different forms, from step-by-step lists to simple definitions and even videos.
Make sure you clearly and concisely answer the question of the key phrase, preferably using marked lists or tables.
2E. Ecologism and Ethics
People today are not indifferent to environmental protection. They want to be sure that the brands that receive their money take care of the planet.
81% of consumers are firmly convinced that companies should take care of the environment. The popularity of environmentally friendly brands is growing, and young consumers are particularly demanding.
The main thing is to convey information through branding and content so that environmental friendliness is not separated from your brand. Given the style of your branding, there are different ways to do this, for example, place a banner in a prominent place on your site or allocate it in discussions on social networks.
Advertisement Blockers
Trends of Digital Marketing in the New Year is to overcome such obstacles as advertising blockers. It is expected that in 2022, about a third of users will use advertising blockers, so much traffic flow from this resource automatically cuts off, including PPC campaigns.
Optimizing Images and Videos for Visual Search
You already know that you can search images and videos by keywords, but you can also submit images for search or even take original photos and search by context? As users discover visual search methods, the idea of SEO is changing.
To take advantage of the increased number of visual search queries, make sure SEO campaigns for images and videos are optimized. For starters:
- Include replacement text in the image description;
- Add images to your sitemap or create a dedicated sitemap for images;
- Include targeted SEO keywords in the image filename;
- Use high-quality images and videos.
Also, familiarize yourself with Google Lens, especially if you are in e-commerce. Apply SEO techniques correctly, and you’ll be able to poach traffic from competitors when customers search for products or barcodes based on images.
Interactive Content
This is a long-standing trend whose effectiveness is only growing. Not only does it boost interaction, but it’s also fun for the user, which increases their loyalty to your company.
Interactive content: quizzes, open-ended questions, polls, contests, drawings, and calculator widgets work wonders with marketing. The user interacts with you longer, which helps search and feeds based on algorithms. What’s more, people want to be engaged, so interactive content improves the perception of your brand in the eyes of users.
Interactive content is part of a broad trend toward personalization. When users respond or express their opinions, they feel a personal connection to the brand.
Consumer Segmentation
Another trend that is not new is consumer segmentation. The idea is simple: instead of several large marketing campaigns targeting a broad audience, it’s better to run many smaller campaigns targeting specific customer groups.
Customer segmentation groups a target audience by certain traits or behaviors, such as demographics or buying habits. This will allow content to be more accurately tailored to other people’s preferences. For example, two separate email lists for large and small sponsors and sending newsletters with different products to each of them.
This method would work well for personalization and customer interaction, as subscribers receive content tailored just for them. In addition to email lists, segmentation can be used for specialized advertising on websites, content categories on blogs, and social media.
Local SEO
Google frequently updates its local SEO algorithm, so if you’re in a local market, you should also keep your company’s information updated in local results. In some ways, local SEO is more effective than broad search engine optimization: people who search for a specific type of business by geographic location are more likely to make a purchase.
To get started, you need to get Google verified by signing up for Google My Business and claiming the rights to your business page or creating a new one. This will help rank high in Google’s search results, as well as provide more information about your business to people searching online.
Give preference to the name of your city or town as a keyword, or add related keywords. If there is a famous landmark or sensational new installation in your area, mention it.
What to do. First, check how serious the problem is. Advertising data and analytics will tell you everything you need. Given your target audience or placement of ads, the damage may be insignificant.
If the advertisement still became a victim of the AdBlock – you need to adapt. Do not waste time attempting to convince potential customers to change your preferences. Adjust your advertising budget in accordance with other, fruitful campaigns: Marketing influence or sponsorship. Young people in any case react poorly to advertising in the media, but with understanding relating to the recommendations of their favorite bloggers.
New Is Well Forgotten Old
The marketing chips of the past remain in force and will change the game throughout 2021. And if you have not yet implemented them, now is the time.
In particular, do not forget about current trends in digital marketing 2021:
- Purchase messages: messages in social networks that directly associate users with order design, increasing the conversion by simplifying the payment process;
- Generation Marketing Z: Last year, the most senior representative of generation Z was 18 years old, and he began to work. To penetrate this young market, first read the marketing practices for generation Z;
- Users of social networking micro-influencers: unlike large influencers, these users are common people who have on average more subscribers on social networks. If you attract a sufficient amount, usually with the help of competitions in social networks and distributions, you can achieve the same indicators as in cooperation with large bloggers, but with a smaller budget for advertising;
- SEO for voice search: Since the voice helpers first appeared on the market, the voice search has changed the traditional SEO tactics – people do not use the same keywords when they say and when you gain a request! Try changing your SEO strategy to include speech keywords in it.
Try to use each strategy to maximize to improve your performance in 2021. And watch out for our updates, perhaps 2021 will bring surprises and something completely new in digital marketing.
