Golden Road Gin, a Gold medal winner at the 2024 Gin Masters Awards, has announced the addition of industry expert Joseph Theo Millar to its team.
Known for his extensive experience in the beverage industry, Joseph will play a key role in expanding Golden Road Gin’s presence within the trade sector, building relationships with key partners, and driving the brand’s growth in both the on-trade and retail markets.
Golden Road Gin, crafted in the heart of Pembrokeshire, has quickly established itself as a premium small-batch gin, combining traditional craftsmanship with innovative distilling techniques.
By bringing Joseph onboard, Golden Road aims to tap into his extensive network within the drinks industry, both in the UK and internationally, to foster new business opportunities and expand its distribution channels.
Joseph’s deep industry knowledge and contacts, gained from years working with premium brands across the globe, will be instrumental in strengthening Golden Road’s trade relationships.
His background in building successful partnerships with retailers, bars, and restaurants will help Golden Road Gin access new markets and create a broader platform for its award-winning products.
‘We’re thrilled to have Joseph join us as we take Golden Road to the next level,” said Phil Wheeler, co-founder of Golden Road Gin.
‘His expertise in the industry and the trust he’s built with key players make him the perfect person to help us expand our reach. Joseph’s involvement comes at a pivotal moment as we continue to build on our recent successes and grow our presence in premium outlets.’
Joseph is a very experienced mixologist who works closely with customers to develop sensational innovative cocktails that their customers can enjoy.
With Joseph’s guidance, Golden Road Gin will focus on building partnerships with bars, restaurants and retailers looking to offer a unique, high-quality gin with strong credentials.
In addition to securing new business, Joseph will work with trade partners to ensure they have the tools needed to succeed in promoting and selling Golden Road Gin, including education, marketing support, and exclusive product offerings.
‘I’m excited to join the team at Golden Road Gin and help this incredible brand continue its upward trajectory,” said Joseph.
‘Golden Road already has a fantastic product, and I’m looking forward to leveraging my experience and network to help bring it to an even wider audience. The recent awards and recognition show that Golden Road Gin is a brand with real momentum.’
Golden Road Gin is not just an award-winning product but also an ideal partner for the on-trade and retail sectors. With the recent Gold medal at the Gin Masters Awards and a Silver at the International Wine & Spirits Competition, it’s a gin that consumers and industry professionals alike are eager to embrace.
Proven Product Quality: Golden Road Gin’s awards speak to its craftsmanship and superior flavor profile, making it a standout option for bars and retailers.
Industry Expertise: With Joseph Millar’s involvement, Golden Road Gin’s trade partners can expect to benefit from his knowledge and support in maximizing sales and customer engagement.
Strong Market Demand: The growing consumer interest in craft spirits and locally sourced ingredients makes Golden Road Gin an appealing product for businesses looking to offer something unique.
For more information about partnership opportunities, or to inquire about stocking Golden Road Gin, visit Golden Road Gin’s website.
