If you have ever run a successful online business, you will understand the benefits that running your shop online can have.
However, there are times when an online business becomes so successful that they outgrow their space.
That’s where having a temporary pop-up shop could be beneficial to see how feasible it would be to set up a more permanent space.
Pop-up shops give creatives the opportunity to sell more goods and to meet their customers face to face rather than simply through online interaction. They’re also a great option for people who want to test out a retail presence without the commitment of trying for a permanent storefront.
Pop-up shops are a great opportunity for emerging, digital brands to trial a brick-and-mortar retail space as the world begins to open up again. Their physical presence is also a wonderful opportunity to reach out to a whole new target customer base-without having to spend money on a new online digital marketing scheme.
So before contacting a retail design agency to set up your brand new retail store, here are the steps you need to set up a pop-up shop.
Find the Space
This will either be one of the most difficult or easy challenges of setting up a pop-up shopping experience. You can start by looking online and sourcing out spaces in your local area. Why not consider working alongside other creatives and setting up a flea market? There are plenty of empty shops and spaces that are just waiting to be filled with beautiful goods for sale.
Create an Experience
First, think about the experience you want to give to your customers. That will give you an idea where you want to set up your shop. Do you want to make a booth at an event? A late night store experience? Part of another event? Whatever you choose to do, make the entire experience more than just about your shop- that way, you get exposure for your store in addition to supporting others.
Plan Logistics
One of the main differences when you start operating a business in a physical store is having to figure out different logistics like accepting in person payments. You could opt to go cash-only, but many people don’t tend to use cash. Another option is renting a card machine. For this, as well as to cover the charges from the company, you may need to consider having a minimum payment in place.
Who will run your store? How will you pay anybody who offers to help? All of these things are what you need to consider when planning your pop-up shop.
Promote and open your store
You need to promote your pop-up store to make sure that all of your efforts are worth it. Try reaching out to local news outlets for advertising space and bloggers who can help to bring people to your store!
When you open up, consider throwing an opening party with exclusive offers that will encourage people through your doors.
