YOU’LL ALWAYS BE A KING AT BURGER KING® UK: KIDS EAT FOR £1 AT BURGER KING TO HELP DETHRONED SIBLINGS FEEL LIKE KINGS AGAIN
- To keep the siblings happy, all kids can eat for £1 between 29th March-12th April, as a reminder that they’ll always be a King at Burger King® UK
- Offer launches in response to new research claiming that over two thirds (68%) of first-borns get a harder time from parents vs. their younger sibling
- The youngest also get the royal treatment with more treats, whilst being the least likely to receive a grilling when it comes to sibling beef
- Burger King® UK has released a heart-warming film showcasing the trials and tribulations of dethroned older siblings available to watch and embed here: https://www.youtube.com/watch?v=Q7adO03tfUY
Burger King® UK has launched a nationwide offer to remind siblings that they’ll always be a King at Burger King® UK, with kids eating for just £1 during the Easter break. Introduced to help keep the siblings happy, the offer launches as families unwrapped some age-old juicy truths within new research commissioned by Burger King® UK.
Nuggets from the survey include 68% of first-borns claiming to get a harder time in the family, compared to their younger sibling. Surveyed parents also confessed that their youngest gets the royal treatment with more treats, whilst being the least likely to receive a grilling when it comes to sibling beef.
Dethroned first-borns admitted to having a chip on their shoulder, with 77% conceding that they’re not the favourite child. 71% also claimed to have had more responsibilities on their plate than their younger sibling does at the same age.
“Burger King is an authentic brand that doesn’t pretend to be something it’s not. We’ve always valued differences in people and taste and want our guests to feel like a King in our restaurants, no matter what life brings them. As we look ahead, we want our guests to continue to enjoy the authentic Burger King flavours and Have it Your Way with us from now till generations to come,” said Sabrina Ferretti, Marketing VP Burger King International.
Burger King® UK has released a heart-warming film to mark the launch, showcasing the trials and tribulations of dethroned older siblings who have had the limelight stolen from them by their younger brothers and sisters. The film, which includes all the details of the new offer, is available to watch and embed here: https://www.youtube.com/watch?v=Q7adO03tfUY
Just in time for Easter half term, the kids eat for £1 offer is available via the BK® UK App from 29th March and 12th April 2024, as a reminder that at Burger King® UK, you’ll always be a King. Kids can tuck into a tasty choice of a Cheeseburger, Hamburger, Chicken Nuggets or Vegan Nuggets meal from the King Jr.® menu, complete with a portion of fries or apple slices, and a water or Capri Sun all for only £1 when an accompanying adult purchases a regular meal.
